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A top concern for many sellers is keeping proposal content clear, direct, and to the point. While clear and concise proposals are essential for selling, if you keep your proposal too short, you might be leaving out key information that can help you sell. Read on to learn key information to add to your proposals, and what you should remove.
Read MoreLike any type of persuasive writing, proposal writing performs best when key persuasive techniques are used. Many companies fall into the trap of outlining a black and white proposal that details their offering without focusing on how to actually sell within the proposal.
If you find that your proposals aren’t performing as well as you like, these two persuasive writing techniques can help your content better resonate with the buyer and result in more projects.
Read MoreWriting proposals is hard. Many times you’re working on the content in between meetings and other obligations. There’s nothing more frustrating than staring at the page, wondering if what you’re saying will make sense to the buyer.
It may bring you some consolation to know that even professional writers struggle with putting words on the page. In their perseverance, they’ve uncovered some tactics to help make the process better and maybe even more enjoyable. Read these famous quotes on writing and how they can help with your proposal content.
Read MoreMost proposals follow a similar structure. They might start with a cover letter or an executive summary before moving into the project scope, solution overview, and so on. Sellers concisely lay out product descriptions, team overviews, and pricing to show buyers exactly what they will receive and when.
Despite all of the perfect summaries and clear explanations, many proposals miss out on one critical component.
That missing piece?
Read MoreThere comes a point for every B2B business where you have too many proposals on your plate and not enough time to do them all. The natural next question is: Should I hire a proposal writer or keep doing this myself?
If you’re struggling with that question now, let’s take a look at your options to determine what is a best fit for your company.
Read MoreWith proposals ranging from two pages to over two hundred pages, it’s easy to start to compare your writing process to that of a full-time novelist. Fortunately, the world of fiction has plenty of advice for how to handle writing large sections of content. Let’s take a look at a few that can be applied to proposal writing.
Read MoreIn the world of business proposals, jargon abounds. While it’s important (and often essential) to eliminate jargon from your proposal, sometimes it’s impossible to cut out all of the business lingo. If you’re struggling to reduce your jargon, focus on eliminating these most common overused words and phrases to make your proposals more engaging for readers.
Read MoreThere are many methods to write a proposal. A popular approach is to copy and paste from past proposals to create a new one using your favorite sections. Or you might use an old template that was created years ago with outdated content that you update every time you send it out. Let’s not forget the wait-until-the-last-second-and-frantically-type-everything approach. No matter what group you fall into, rest assured that there is a better way that takes much of the stress out of proposal writing.
Read MoreAs one of the final steps in the sales process, many people want to know how to use the proposal to push a deal across the finish line. While a proposal alone can’t win an opportunity, it can definitely lose one. By using the steps below, however, you will make your proposal significantly stronger and inspire customers to work with you.
Read MoreOne of the most common business writing tips is to make your content brief and clear. This sounds great in theory, but if you’ve ever drafted a document only to find out that it’s way too long, then you might be wondering how to actually put this into practice. In this blog post, we’ll take a look at a few specific tactics you can use to improve the clarity of your proposal writing.
Read MoreOne of the most important purchasing decisions is determining if a company can be trusted to provide what they claim. In proposals, it’s important to make sure that you incorporate elements that add to your trustworthiness. If you’re not sure how to do that, read on for a few of our favorite tactics!
Read MoreWriting is a skill that requires constant work and improvement. Like any skill, sometimes you need a bit of outside help and guidance to continue to improve. There’s no better place to get help than a good book, and the resources on this list are the perfect place to get started. So if you’re ready to take your proposals to another level and curl up with a good writing book, read on!
Read MoreIt’s easy to have the proposal kickoff meeting to be focused only on assigning tasks and aligning on schedule. However, since this is often the one time where the whole team is available, it is the perfect opportunity to dive into your proposal strategy. Whether you use the kickoff call for establishing your strategy or you have a separate meeting, below are a few key questions to address to make sure you’re positioned to win.
Read MoreThere are three main approaches to creating proposals. The first one is to write from scratch every time, which can be time consuming, frustrating, and inefficient. The second approach is to copy and paste from past proposals. This is more efficient but leaves room for error and repeated mistakes. The last, and best option, is to use a content library to save time and avoid mistakes. Let’s take a look at how you can implement this in your business.
Read MoreIf you’ve done much reading about proposals, then you know you are significantly more likely to be successful if you build a relationship with the buyer before they release the RFP. While this may sound great in theory, you might wonder: how do you actually do that?
Read MoreThere are few things more frustrating than spending hours (or weeks!) on a proposal only to have the buyer go with someone else. Until it happens again. And again.
If you’ve found yourself in this position, then you’re likely wondering why this keeps happening. Let’s take a look at a few of the common reasons why the project might be awarded to someone else
Read MoreFor several years I have worked with clients on their proposals. Most have many strengths – such as a deep understanding of the customer, good design, strong competitive points, or a unique solution. However, there is one thing that I find myself saying more often than not.
Read MoreWinning RFPs can be life changing for a business. By their very nature, RFPs are large projects that require a lot of work and management – and they come with the associated cost. Winning an RFP takes an equal amount of work, and this blog post breaks down a few of the Dos and Don’ts of responding to RFPs.
Read MoreAn oft-overlooked (and sometimes completely absent) section of RFP responses is the cover letter. Including a cover letter in your proposal provides a personal touch, allows you to address any administrative components, and gives a special place to sell your offering. If you want to include a cover letter in your RFP response but are not sure where to get started, read on!
Read MoreIt only takes a few proposals for you to start wishing for more resources to make the process easier. Fortunately, there are plenty of tools that do just that. In this post, we cover a few of the most useful types of proposal resources to make your life easier.
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