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ABOUT

 Utley Strategies

A destination for sales, marketing, and proposal professionals responsible for winning RFPs

$2+ Billion

Revenue from
awarded RFPs

250+ Proposals

Managed
& submitted

11 Years

Winning
RFPs

APMP Certified

Proposal
Experts

SLED RFPs

Submitted in
48 states

Fortune 200

Sales
expertise

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Mission

Utley Strategies is an online education & consulting company committed to helping businesses compete to secure multimillion dollar contracts.

We aim to transform our clients’ sales process through custom data-driven strategies that translate the human connection from your sales meetings to the pages of your proposals.

Founder & CEO

Demi Utley, MBA, APMP-Certified Proposal Manager

Photo of Founder & CEO, Demi Utley

After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.

We’ve helped clients:

  • Outcompete companies two and three times their size,

  • Rewin contracts despite aggressive (and venture-backed) competitors, and

  • Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).

TESTIMONIALS

From Our Clients

“Utley Strategies is the secret weapon when it comes to winning more proposals. Within 5 minutes of our competitive analysis meeting, Demi showed me all of the major lapses of our proposal strategy, along with the actionable steps we can take to address them. If you’re submitting plenty of RFP responses but winning fewer than you’d like, this is the place to start!”

Marianne Boules | CEO, Boules Consulting 


“I gained confidence that our message is strong for all of our proposals moving forward now that we have worked with Utley Strategies. Our proposals definitely went from JV to accomplished and professional.”

Michael L. | Vice President of Sales, BlueROCK


“After working with Utley Strategies, I feel confident in our ability to quickly turn around RFQs in the future. We developed great content that could be used for future proposals as well as marketing materials and website updates.” 

Eric C. | Sales Manager, Construction Industry

PROPOSAL SERVICES & TRAINING

Custom Services, Corporate Training, and Live Workshops

Consulting
Services

Our custom consulting projects help you grow your win rate, refine your process, and achieve your sales goals

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Corporate
Training

Enhance your team’s RFP skillset with a custom training using examples from your current proposals

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Live
Workshops

Join quarterly live workshops to learn proven writing strategies that lead to signed contracts


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RFP Insights in Your Inbox

Join the 3,000+ sales & marketing leaders who transform our weekly RFP insights into happy buyers and higher win rates.