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Technical Proposal Writing Playbook
Proven tactics that help customers understand your most complex content
TECHNIQUES FOR TECHNICAL PROPOSALS
Sound Familiar?
You struggle to find the balance between informative and engaging
You’ve received feedback from readers that they don’t understand your solution
You have an amazing product but struggle to put its benefits into words
You often write tons of detailed content but aren’t getting the positive feedback you’d expect
Proposal Expert & Founder
Demi Utley, MBA, APMP-Certified Proposal Manager
After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.
We’ve helped clients:
Outcompete companies two and three times their size,
Rewin contracts despite aggressive (and venture-backed) competitors, and
Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).
Download Now
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