FREE TRAINING
3 Days of Educational Trainings + Feedback on Your Writing!
TO HELP YOU CREATE PROPOSALS BUYERS LOVE
WEDNESDAY, JANUARY 25TH
Workshop Day 1
WATCH ON YOUR OWN SCHEDULE | PRERECORDED
Winning Proposal Writing Foundations
THURSDAY, JANUARY 26TH
Workshop Day 2
WATCH ON YOUR OWN SCHEDULE | PRERECORDED
4 Essential Persuasive Writing Techniques
FRIDAY, JANUARY 27TH
Workshop Day 3
10:00 AM PST | LIVE TRAINING
Overcoming Common Proposal Writing Roadblocks
Hurry! Limited spots available in the workshop…
GRAB YOUR SEAT NOW!
About the Workshop
To ensure you walk away with results, this workshop includes:
Two prerecorded trainings that you can watch on your own schedule, pause to take notes, and replay for key concepts
One LIVE training where you can ask questions real-time, learn from peers in the training, and receive a special offer
A Virtual “Writer’s Retreat” where you can submit a sample of your writing for feedback via email
Actionable homework questions so you make progress throughout the workshop and receive feedback
PLUS! Everyone who completes the homework will be entered for a chance to win a FREE 1:1 Proposal Session (typically $200+).
This is your chance to finally receive expert feedback on your proposals and walk away with steps you can take to improve today!
Meet your host…
Hi, I’m Demi Utley, the founder here at Utley Strategies.
After creating hundreds of proposals across countless industries, I’ve learned that there is an approach that proves to be the most effective at having a high win rate. I researched to see what other industry leaders say, and they all agree – focusing on the customer and having a clear process in place are the keys to success.
Many small businesses face a challenge where they don’t have industry veterans to share best practices. This means many people are writing proposals unsure exactly what they should be doing to win.
Fortunately, I’ve been on both sides, and I am so excited to show you how to make your proposal shine!
In this training, I’ll be sharing the exact strategies I’ve used to win over $2 billion in my proposal writing. A bit of what I’ll cover includes: how you should be approaching your proposals, a few key rules to follow to make your writing stronger, ways to overcome common roadblocks, and more! You’ll walk away with actionable steps you can take today to start competing against big competitors and start winning more projects.
I’ll see you inside the training!
Complete the workshop and you’ll learn:
✓ Key customer insights that will change your approach to proposals
✓ The number one change most small businesses need to make to their proposals
✓ The 5 factors you must define to fully understand your audience
✓ The question every buyer is wondering and how to use it to your advantage
✓ 5 rules to follow for easy-to-evaluate content
✓ The customization formula to increase buyer engagement
✓ The number one writing trick to make it easy for buyers to justify working with you
✓ The most important persuasive writing technique that most proposals are missing
✓ The number one reason most people struggle to write proposals (and how to fix it!)
✓ The proposal challenge that leaves many people confused (and how to find clarity)
✓ How management unintentionally hurts proposal efforts (and how to stop it)
✓ The unspoken roadblock that most people face when writing proposals (aka you're not alone!)
Hurry! Limited spots available in the workshop…
GRAB YOUR SEAT NOW!
This free workshop is for you if:
You are responsible for writing proposals, and you aren’t sure if your writing is helping or hurting you.
You struggle to translate the technical aspects of your solution to the proposal so it better engages buyers.
You mostly copy and paste from past proposals because you lack the time or skillset to create better content on a deadline.
You've sent out many proposals where the award went to someone else, and you don’t know why.
You have a million other responsibilities and want to figure out proposal writing so you can start knocking items off your to-do list.
Frequently Asked Questions
-
It’s 100% free. (But incredibly valuable)
-
All trainings, feedback, and homework will be shared and submitted via email.
The final live training will take place over Zoom, and the replay will be sent over email.
-
You can expect sessions on:
-Why writing for buyers is important and how to put this into practice
-Essential metrics to identify if your content is written well (that you can use for each proposal BEFORE submission)
-Two key persuasive writing techniques that will transform your writing
-Common proposal writing roadblocks and how you can overcome them
-
Yes! But the replay will only be available to registered attendees for a few days, so make sure you sign up!
-
The winner of the giveaway will receive a 1-hour 1:1 Proposal Session with Demi. The session is open-ended, so you can use it however you like! Most people use the time to review a specific proposal and gain actionable feedback on how to improve.
-
This workshop is for anyone responsible for writing proposals who wants to improve their writing.
The goal is to help you write better proposals to start winning bigger and more competitive contracts, but the strategies work at any level of proposal writing, whether you’re just getting started or have been writing for a decade.
Hurry! Limited spots available in the workshop…
GRAB YOUR SEAT NOW!