FREE MASTERCLASS
Sellers face a mountain of obstacles with RFPs
Relying on content and templates created years ago (often by people no longer with the company)
Expectations from internal teams to add certain bits of content to meet company standards
The juggling act of including technical details for astute buyers while balancing feedback from non-technical evaluators that proposals are “difficult to read”
Why do our competitors receive top scores even though their solution isn’t that much better?
“When working directly with the buyer, we win.
When it comes to RFPs, something’s off.”
Unfortunately, you can’t stop customers from going to RFP.
That means solving the RFP problem or giving up on those contracts.
You can keep sending out the same type of proposals again and again OR you can put a proven system in place that lands contracts.
It's time to create your unique RFP win strategy.
What We’ll Cover
In this masterclass, we’ll dive into the proven approach, going into detail on topics including:
What Buyers Want. Discover what buyers face today, how they make decisions, what they actually want, and how to put that in your proposals to earn top points during RFP evaluations.
Behind-the-Scenes of Winning Proposals. We’ll review the good, the bad, and the ugly proposal templates to see what truly works.
Strategic Selling in RFPs. Too many companies skip this step and then wonder why they aren’t winning. Unsure if your proposal clearly shows your unique value? This is for you.
With these insights, you’ll understand why your company keeps losing opportunities that should be a sure thing.
You’ll walk away with a winning RFP roadmap so even the toughest buyers can easily summarize why you are the best choice.
Winning RFPs in 2025 isn’t about optimization or automation.
It’s about connection.
Creating an approach grounded in buyer connection builds trust, authority, and the confidence to award to you.
Connection→Trust→Clarity = Proposals that win.
This masterclass is for you if:
You respond to 12 or more RFPs a quarter and have a win rate less than 40%.
You’re relying on what worked in past proposals to win future opportunities, and, frankly, that rarely gets the results you want.
You know RFPs don’t happen in a silo. You have other teams involved, including the customer and partners, and know that this complex problem can’t be solved with one easy step.
You’re a problem solver who’s willing to honestly reflect on what’s working, what’s not, and to take the painful step to make a change now for future results.
Meet Your HosT
Hi, I’m Demi, a writer, MBA, and RFP expert.
After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.
I’ve helped clients:
Outcompete companies two and three times their size,
Rewin contracts despite aggressive (and venture-backed) competitors, and
Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).
How? By defining their RFP win strategy using my proprietary Winning RFPs Roadmap, which I’ll be discussing in this masterclass.
This is the playbook I use with clients based on my personal experience responding to well over 200 RFPs.
$2B
Awarded Contract Revenue
45%
Avg RFP Win Rate
10+
Years Winning RFPs
Fortune 200
Sales Org Experience
Your template needs to sell.
Your content needs to connect.
And your strategy? It needs to win.
Top companies win 45% of RFPs thanks to sophisticated processes.*
It’s time for you to join them.
*From Loopio’s 2025 RFP Trends & Benchmarks Report
Frequently Asked Questions
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This is a free masterclass.
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The live training will take place over Zoom, and the replay will be sent over email.
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Yes! But the replay will only be available to registered attendees for a few days, so make sure you sign up!
Stop using an outdated approach to RFPs and build your new, winning strategy.
Grab your spot in the masterclass now!
