1 HOUR MASTERCLASS

RFP Response Strategies

Discover the most important strategies to score more evaluation points on RFPs and win more contracts

Course Overview

  • 1 hour of video training
  • RFP Response Strategy Worksheet to easily implement the strategies you learn.
  • Win Themes Worksheet for translating your strategy to your proposal.
  • Downloadable Slides to quickly revisit content when you have a question
  • Instant & Lifetime Access

$85

It’s time to see an ROI on your proposal efforts

Confidently Submit Your RFP Response With an Effective strategy

Inside the course you’ll learn…

  • Where to focus your energy when creating your proposal

  • Key questions to ask to define your competitive advantage

  • The three main factors that combine to create a winning strategy

  • How to identify and address customer pain points in your proposal

  • Steps to uncover your competition’s sales approach (and how to compete against them!)

  • How to mitigate your competitor’s strengths while exploiting their weaknesses

  • Where and how to incorporate your strategy into your proposal

What is included?

  • 60 minute masterclass

  • RFP Response Strategy Worksheet

  • Win Themes Worksheet

  • Downloadable Slides

  • Lifetime Access to the recording & materials

This course is perfect for you if…
  • You’re seller or business owner responsible for securing new contracts.
  • You’re a proposal writer responding to RFPs and you want to level up your skills
  • You’ve mastered the basics of RFPs and are ready to establish a proven strategy to start scoring higher.
  • You know your competition, and you want to learn how to outcompete them.
  • You want to focus time on RFPs that are your best bet and stop responding to ones where you aren’t as likely to win.
  • You’re ready to learn how to showcase your company’s value so buyers are ready to sign the contract.
 

FAQs

  • You will immediately be redirected to the course to start lessons! You will also receive a welcome email with instructions and links in case you accidentally close it before you save the link.

    All content is available as soon as you enroll, and you can start working through it at your own pace.

  • 24/7/365 lifetime access! This includes all videos, workbooks, checklists, templates, and any additional updates made to the course after you enroll.

  • This is a pre-recorded class, and you’ll be able to watch it whenever your schedule allows as you’ll have lifetime access to it in the Thinkific platform.

  • You will need a reliable internet connection to complete the video lessons and access the resources.

    All resources are available in Microsoft Word and PDF versions for you to download. You will need some sort of word processor for writing your content.

  • This content is totally separate from RFPs 101. RFPs 101 lays the foundation for how to respond to RFPs, and this masterclass takes it to the next level by showing you how to create a win strategy.

Meet the Instructor

Demi Utley, Founder & CEO at Utley Strategies

MBA, APMP-Certified Proposal Expert

After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.

I’ve helped clients:

  • Outcompete companies two and three times their size,

  • Rewin contracts despite aggressive (and venture-backed) competitors, and

  • Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).

Enroll Now

Use the link below to complete enrollment for the course.

We use the online course platform Thinkific for our online courses and workshop registration. You’ll be prompted to create an account to login and access the course following checkout. We’re here to help with any questions or issues, and we’ll respond to any inquiries within 1 business day.