What You’ll Learn
RFP RESPONSE STRATEGY MASTERCLASS
Have you been responding to RFPs with the sinking feeling that you’re in the dark on what it takes to actually win RFPS? RFPs are designed to be competitive, and that means you need a sound strategy to win. If you don’t have one in place, you’re at least two steps behind the competition, which will make securing that perfect contract even harder.
Fortunately, this masterclass will give you the behind-the-scenes strategies that Fortune 200 companies use to win billion dollar contracts each year. They’re broken down to be easy to implement for even a proposal team of one, so you’ll walk away with a better idea of how to make your RFP responses sell your solution so you hit your sales goals.
In this class you’ll learn:
Where to focus your energy when creating your proposal
Key questions to ask to define your competitive advantage
The three main factors that combine to create a winning strategy
How to identify and address customer pain points in your proposal
Steps to uncover your competition’s sales approach (and how to compete against them!)
How to mitigate your competitor’s strengths while exploiting their weaknesses
Where and how to incorporate your strategy into your proposal
WHAT’S INCLUDED?
60 minute masterclass
RFP Response Strategy Worksheet
Win Themes Worksheet
Lifetime Access to the recording & materials
RFP RESPONSE STRATEGY MASTERCLASS
For only $85
It’s time to stop hoping that your proposal will win and implement a strategy that you know is effective.
Responding to RFPs is hard. They take many hours (often weeks) to complete, and distract you from the rest of your responsibilities.
Wouldn’t it be nice to finally see an ROI on your proposal efforts?
If the answer is “yes, please”, then sign up for the masterclass to learn steps you can take today to improve your approach to RFPs.
The Details
Exactly what you’ll get when you sign up today:
60 MINUTE MASTERCLASS
+lifetime access to the recording & materials in Thinkific
RFP RESPONSE STRATEGY WORKSHEET
To easily implement the strategies you learn
WIN THEMES WORKSHEET
For translating your strategy to your proposal
DOWNLOADABLE SLIDES
To quickly revisit content when you have a question
This masterclass is perfect for you if…
You’ve mastered the basics of RFPs and are ready to establish a proven strategy to start scoring higher.
You know your competition, and you want to learn how to beat them, even when it seems like they’re miles ahead of you.
You want to focus time on RFPs that are your best bet and stop wasting time on ones where you aren’t as likely to win.
You’re ready to learn how to showcase your company’s value so buyers are ready to sign the contract.
It’s time to get the secret.
Is this right for me?
You should attend the RFP Response Strategy Masterclass if:
You’re seller or business owner responsible for securing new contracts and RFPs are starting to play a bigger role in that
Or you’re a proposal writer responding to RFPs and you want to level up your skills
Frequently Asked Questions
Q: Where does the class take place?
A: This is a pre-recorded class, and you’ll be able to watch it whenever your schedule allows as you’ll have lifetime access to it in the Thinkific platform.
Q: I’m already enrolled in RFPs 101. Is this covered in that course or is this different?
A: This content is totally separate from RFPs 101. RFPs 101 lays the foundation for how to respond to RFPs, and this masterclass takes it to the next level by showing you how to create a win strategy.
Q: What happens after I buy?
A: You’ll be directed to Thinkific where you can immediately access the links to the pre-recorded video and other materials/resources.
Q: What’s your refund policy?
A: Because of the digital nature of this masterclass, no refunds will be offered. If you have a question prior to purchasing, we are happy to chat about if this is right for you. You may reach us at hello@utleystrategies.com. We can’t wait to serve you!
Meet your trainer…
I’m Demi Utley, a certified proposal manager and the founder here at Utley Strategies.
After responding to hundreds of RFPs across countless industries, I’ve learned the strategies that make proposals most effective. There are three truths to proposal writing:
✓ A sound win strategy is critical.
✓ It’s hard to win without knowing the competition.
✓ Your proposal needs to sell, not just share information.
In this masterclass, we’ll cover exactly how to make sure you are excelling in all of these aspects.
Proposal writing requires a holistic approach, but this bite-sized training will help you make progress today even if you don’t have much time to devote to revamping your proposal process.
You’ll walk away with a better idea of what your large competitors are doing and how you can start to position your company to win against them.
I’ll see you inside the training!
-Demi
