Tap into neuroscience with the proven storytelling framework that persuades buyers
Our brains are hardwired for story. Storytelling is the oldest form of human connection.
If the goal of our proposals is to connect with buyers, then leveraging our most human form of processing information will set you apart.
Numbers are easy to forget. But the story behind those numbers stays with you.
If you want to improve your win rate, secure a competitive contract, or create less dry proposals, then storytelling is the best tool for you. In just over one hour, this training outlines a 7-part framework to tap into the most effective form of connection. Incorporating a storytelling will help your proposals to stand out and leave an impression on buyers long after they finish reading.
70 minutes of video lessons
Storytelling worksheet
Review of real proposal examples
Instant access & lifetime enrollment in the training & materials
Why storytelling matters and why it’s the best sales tactic
The 7 part storytelling framework
How to incorporate storytelling into your proposal from beginning to end
Examples of mini-stories in key sections of your proposal, such as the Cover Letter and Executive Summary
The most common mistakes companies make that alienate buyers
How to successfully implement storytelling and improve your proposals
This is a pre-recorded class, and you’ll be able to watch it whenever your schedule allows as you’ll have lifetime access to it in the Thinkific platform.
You’ll be directed to Thinkific where you can immediately access the links to the pre-recorded video and other materials/resources.
The framework taught in this training is the same as in Persuasive Proposals, but it goes into more detail on storytelling and provides storytelling examples. If you’re not sure if this is a good fit, send us an email at hello@utleystrategies.com.
MBA, APMP-Certified Proposal Expert
After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.
I’ve helped clients:
Outcompete companies two and three times their size,
Rewin contracts despite aggressive (and venture-backed) competitors, and
Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).
We use the online course platform Thinkific for our online courses and workshop registration. You’ll be prompted to create an account to login and access the course following checkout. We’re here to help with any questions or issues, and we’ll respond to any inquiries within 1 business day.