1 HOUR MASTERCLASS

Executive Summary Masterclass

Learn how to write persuasive executive summaries to engage buyers right from the beginning

Course Overview

  • 60 minutes of video instruction
  • Downloadable slides to revisit content when you have a question
  • Executive Summary Template & Examples to follow each time your write an Executive Summary
  • Win Themes Worksheet for translating your strategy to your proposal
  • Instant & Lifetime Access

$75

This often-overlooked proposal section has the potential to become a key selling point for buyers.

turn the first page of your proposal into a winning sales pitch

Sign up for the masterclass to learn steps you can take today to write better Executive Summaries.

Why invest in this masterclass?

This one-hour workshop is for sellers, writers, business owners, and anyone else who faces the daunting task of writing an Executive Summary with an unclear idea of the best approach.

If you dread writing Executive Summaries and you tend to default to providing an overview of your company or your solution, then this workshop is for you.

What’s Included

  • 60 minute masterclass (with examples!)

  • Executive Summary Template

  • Win Themes Worksheet

  • Lifetime Access to the recording & materials

 Inside the course you’ll learn…

  • The 3-part structure of compelling Executive Summaries

  • How to identify your customer pain points and incorporate them into your Executive Summary

  • Why win themes are important and where to include them

  • The most common mistakes writers make and how to avoid them

  • Tips for creating successful Executive Summaries again and again


This course is perfect for you if…
  • Your Executive Summaries read like they could be sent to any client.
  • You avoid including an Executive Summary because you aren’t sure what’s the best way to write one.
  • You copy and paste key sections from your proposal into the Executive Summary and send it out.
  • Your Executive Summary reads like a technical handbook or a company overview.
  • You’re ready to write Executive Summaries that get attention (and inspire buyers to share with their colleagues!).
 

FAQs

  • Upon purchase, you will be redirected to the course platform, Thinkific, to access the course. You also will receive an email with a link to access at your convenience.

  • You’ll be directed to Thinkific where you can immediately access the links to the pre-recorded video and other materials/resources.

Meet the Instructor

Demi Utley, Founder & CEO at Utley Strategies

MBA, APMP-Certified Proposal Expert

After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.

I’ve helped clients:

  • Outcompete companies two and three times their size,

  • Rewin contracts despite aggressive (and venture-backed) competitors, and

  • Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).

Enroll Now

Use the link below to complete enrollment for the course.

We use the online course platform Thinkific for our online courses and workshop registration. You’ll be prompted to create an account to login and access the course following checkout. We’re here to help with any questions or issues, and we’ll respond to any inquiries within 1 business day.