Create well-designed proposals in Microsoft Word (even if you’re not a designer!)
Watch the videos this afternoon
and rewatch any time you have a question!
The six principles of proposal design
How to use color & white space to your advantage
Tips for selecting the right typefaces (aka fonts) for your proposal
Text best practices for easy-to-read proposals
How to make it easy for buyers to navigate your proposal
The key feature that allows you to update text with one click
Why you’re copying and pasting wrong (and how to fix it)
Four features that will save you time and headaches
How to choose your colors if all you have is a logo
Adding your brand colors to Word
Insert images and graphics WITHOUT creating a massive file size
Three scenarios to use section breaks
How to link to other sections within your proposal
Sources of design inspiration
How to design callouts & graphics
Designing a beautiful cover page in Word
Key steps to finalize your design
We’ll start with the basics to cover the foundations of good design, how that applies to proposals, and key best practices to follow within your proposals.
Now it’s time to dive into Word! Learn how to adjust your view, key features that make designing easier, and how to properly set up your document.
It’s time to start the design process! Choose your colors, add those colors to Word, create your standard styles, and learn some of the more advanced features.
Bring it all together to start designing your proposal! Find design inspiration, create callouts and simple graphics, develop a beautiful cover page, and discover the key finalization steps to complete before you submit to the customer.
You should join the Designing Proposals in Word course if:
You’re seller or business owner responsible for writing proposals
Or you’re a proposal writer and you want to level up your skills
Upon purchase, you will be redirected to the course platform, Thinkific, to access the course. You also will receive an email with a link to access at your convenience.
MBA, APMP-Certified Proposal Expert
After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.
I’ve helped clients:
Outcompete companies two and three times their size,
Rewin contracts despite aggressive (and venture-backed) competitors, and
Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).
We use the online course platform Thinkific for our online courses and workshop registration. You’ll be prompted to create an account to login and access the course following checkout. We’re here to help with any questions or issues, and we’ll respond to any inquiries within 1 business day.