LIVE TRAINING

RFP Strategy Workshop

When: Thursday, November 13, 2025 - 9:30AM - 12:30PM Pacific Time

Instructor: Demi Utley, CEO, Utley Strategies

Cost: $395

Event Details

  • 3-hour virtual lecture conducted over Zoom
  • Recording to rewatch as you put the tips into practice (90 day access)
  • Actionable templates, guides, and worksheets so you make progress long after the workshop
  • Live Q&A
REGISTER

3 hours full of RFP insights, process details, and winning strategies.

build trust, earn more points, and land key contracts

Winning RFPs begins with your strategy. Is yours up to the task?

WORKSHOP TOPICS

What You’ll Learn

Strategy Foundations

✓ What is a good win rate

✓ The three main elements of a solid win strategy

✓ Two types of Go/No Go Decisions & when to use them

Research to Win

✓ Key questions to ask to better understand buyers

✓ How to conduct a competitive analysis for RFPs

✓ Using the FOIA process to understand the competitive landscape

Create Your Position

✓ Developing your unique selling points

✓ Translating strategy to your proposal process

✓ The complete Strategy Meeting structure and when to use it

Meet the Instructor

Demi Utley, Founder & CEO at Utley Strategies

MBA, APMP-Certified Proposal Expert

After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.

I’ve helped clients:

  • Outcompete companies two and three times their size,

  • Rewin contracts despite aggressive (and venture-backed) competitors, and

  • Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).

FAQs

  • This is for you if:

    • You often respond to competitive RFPs and are ready to create a winning strategy.

    • You keep losing to the same competitors and want to learn how you can position your company to win more.

    • You want a proven process that you can follow for each RFP to ensure you create a tailored strategy that will perform well.

    • You (or your competitors) operate in the public sector, and you want to learn how to use FOIA requests to gain a competitive advantage.

    • You have goals for a good win rate and are ready to make that a reality.

    • You’re ready to focus on quality proposals that score well rather than sending out as many as possible.

    • You’re in a competitive space, and you want your proposals to stand out.

  • This workshop is $495.

  • The live training will take place over Zoom. Instructions on how to access the replay will be sent via email.

  • Yes, this workshop will be recorded, and you will have access to the recording for 90 days.

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Use the link below to register for the workshop.

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