GET THE PROVEN BLUEPRINT TO WIN COMPETITIVE RFPS
Discover the must-have process and strategies you need to align your stakeholders and successfully win competitive RFPs
LEARN FROM THE EXPERT
You’ve responded to RFPs perfect for you but lost to a top competitor even though you know your offer is better.
You struggle to wrangle stakeholders—such as Sales and Technical SMEs—to get the valuable insights you need to create a competitive response.
You consistently score lower than anticipated on RFPs and are ready to figure out how to improve.
Your win rate is embarrassingly low for a company with your level of expertise.
You’re a small or mid-sized business going up against more established competitors, and you want to know how to position your company to win projects, despite your size.
You long for a repeatable, proven process that everyone in your company can follow to have a structured approach that wins more contracts.
✓ You had a clear decision-making process that helped you pursue the right opportunities that allowed you to balance workload and not overwhelm the team.
✓ You had a proven process for every RFP focused on creating a winning strategy, and everyone—from sales to technical SMEs to legal—contributed with creative ideas.
✓ You knew how to position your company to overcome perceived competitor advantages to show that actually your company is the best choice for the buyer.
✓ You had clear insight into your competitors that you use every time you respond to an RFP to mitigate their strengths so you too earn top points.
✓ You had templates and guides to use at key points in the RFP process so you always knew what questions to ask to create a winning strategy and keep your team on topic.
NOW ENROLLING FOR
This strategy course covers the proven system for developing a competitive advantage when responding to RFPs so you can outcompete even your toughest competitors.
Includes:
✔️ How-to trainings
✔️ Competitive Research Guides
✔️ Examples with a Real client and RFP
✔️ Templates for Key Meetings
✔️ A proven and repeatable process that places strategy at the center of your RFPs
4 hours of video lessons + worksheets + templates + lifetime access =
✓ What is a “good win rate” and why yours might be setting you up for failure.
✓ The three main pieces of a solid win strategy.
✓ Two types of Go/No Go Decisions & when to use them
✓ Key questions to ask to better understand the buyer and create a strategy that speaks to their needs.
✓ How to conduct a competitive analysis and use it to beat your competitors.
✓ How to use the FOIA process to read through your competitors’ proposals and what to watch for.
✓ How to define your unique selling points for the customer.
✓ The proven process with the eight key meetings you should hold for competitive RFPs.
✓ How to use a Planning Meeting to align the entire team
✓ The Brainstorming Session that will help align sales, SMEs, and other stakeholders (and get them to share feedback!)
✓ Why you need a Strategy Meeting for each RFP, and who should attend.
✓ When to hold a Review Meeting and why it will help you win more RFPs
✓ What is the “Compliance Review Meeting” and why it helps team camaraderie
✓ Plus so much more!
Module 1
Learn the difference between RFPs and other proposals, and why you need a different approach.
Get insights into win rates and how your strategy affects yours (whether you meant to or not!)
Uncover the 3 main pieces of a win strategy
Create your Go/No Go process with proven templates & increase efficiency
Create differentiators that position you as the best option for the customer
Discover how to get customer insights that help you craft customer-focused responses that win
Create your competitive position grounded in real competitive research
Learn how to leverage FOIA for your competitive research to gain clarity on your competition
Uncover the secret ways to exploit your competitors’ weaknesses and mitigate their strengths so your proposals are always competitive
Create win themes that can be used across your proposals
Module 2
Learn how to use your competitive research as a foundation for specific RFPs.
Create a vetting process that helps you respond to the best opportunities for your organization
Learn how to conduct a strategy meeting at the beginning of the RFP so all of your efforts have a clear focus
Tap into the Brainstorming Meeting to develop powerful examples to include within your proposals
Discover the power of the Review Meeting and why it might be the secret tool you need to score higher on RFPs
Hold a Compliance Meeting to ensure your strategy efforts aren’t wasted by some trivial requirement
Learn how to hold a debrief meeting so you can improve your strategy again and again
So you know exactly what to do and when
Includes:
Template of customer questions
Pain Points Worksheet
Competitive Research Template
FOIA Request Template
Competitive Analysis of FOIA Materials Template
Win Themes Worksheet
To conduct meetings that get results
Includes:
Planning Meeting Template
Strategy Meeting Template
Brainstorming Session Template
Status Call Template
Review Meeting Template
Compliance Meeting Checklist Template
Debrief Meeting Template
To make this even more applied, examples in the course are from a real client proposal in response to an RFP.
You can see exactly how every strategy is reviewed and implemented so you can do the same at your company!
Hi, I’m Demi Utley, the Bid to Win instructor.
After submitting hundreds of RFP responses across countless industries, I’ve learned how to easily create proposals that are engaging and persuasive. Leveraging my APMP proposal certification as well as my experience in sales at large companies, I teach students like you how to respond to RFPs and present your company in the best light. RFPs can be overwhelming, confusing, and difficult to pull together by the deadline. In this course, I’ll teach you how to conduct competitive research and use that to develop a winning strategy. We’ll also dive into key meetings to hold for every RFP to have a solid strategy in place every time.
I’ll see you inside the course!
→ You often respond to competitive RFPs and are ready to create a winning strategy.
→ You keep losing to the same competitors and want to learn how you can position your company to win more.
→ You want a proven process that you can follow for each RFP to ensure you create a tailored strategy that will perform well.
→ You (or your competitors) operate in the public sector, and you want to learn how to use FOIA requests to gain a competitive advantage.
→ You have goals for a good win rate and are ready to make that a reality.
→ You’re ready to focus on quality proposals that score well rather than sending out as many as possible.
→ You’re in a competitive space, and you want your proposals to stand out.
You have never responded to an RFP before and want a training that teaches you how to respond.
You rarely respond to RFPs.
You want to learn how to improve your writing.
You only respond to Requests for Quote or other solicitations that are awarded solely based on price.
MEET THE
Persuasive Proposals includes a plug-and-play system for creating customer-focused proposals that speak directly to buyers.
The course includes:
✓ How-to trainings
✓ In-depth persuasive writing techniques, such as proposal storytelling, logical & emotional appeals, and how to choose the right words, with real examples!
✓ Detailed review of key proposal sections, include Executive Summaries, Cover Letters, Team Overview, Project Approach, and more!
✓ 27 templates, guides, and worksheets
✓ Bonus guest expert interviews on topics such as Business Development, Digital Marketing, and Capture
Save $400 when you purchase the bundle!
Or continue with trial and error and keep wondering why your win rate isn’t improving.
Discover the must-have process and strategies you need to showcase your unique selling points and successfully compete with your top competitors
Everything in Bid to Win plus access to Persuasive Proposals to learn how to put your new strategy into writing!
Curious which option is right for you? Connect with our team at:
We’ll be more than happy to point you down the best path. Or head to the FAQs to see if your question is answered there!
You will immediately be redirected to the course to start lessons! You will also receive a welcome email with instructions and links in case you accidentally close it before you save the link.
All content is available as soon as you enroll, and you can start working through it at your own pace.
24/7/365 lifetime access! This includes all videos, workbooks, checklists, templates, and any additional updates made to the course after you enroll.
There are seven hours of video lessons plus worksheets for nearly every video. You can either binge the videos all at once and then go back to complete the worksheets or complete the worksheets along with the videos.
The best approach is to complete the worksheets immediately after the video. The length will vary, but allocate about 10-15 minutes for watching the video and an hour to completing the work. Longer sections, like writing your project approach, might take several hours depending on if you’ve completed the other worksheets already and how long you spend perfecting the content.
You will need a reliable internet connection to complete the video lessons and access the resources.
All resources are available in Microsoft Word or Excel for you to download.
Yes, this course is focused on how to create a winning strategy when responding to RFPs.
While writing is discussed in this course, it is not a focused. This is a strategy course, not a writing training.
If you’d like to learn writing techniques, check out Persuasive Proposals or our other mini writing trainings.
Unfortunately, this course is focused on sales (for profit) proposals. While the strategies can certainly apply to other types of proposals, all examples and explanations are from a for-profit perspective. You likely won’t get as much benefit from this course as you would from one specific to grants or sponsorships.
Mistakes happen! If you sign up and find the content doesn’t align with your business, reach out with 7 days for a full refund.
No. This is a DIY course only.
For personal support, you can schedule a proposal session.
Yes. We know small companies require many hats, and sometimes the best step is to have a couple people responsible for proposals.
To quickly get your team members up to speed, all you have to do is share the login information with them, and they’ll be able to start taking over your proposals!
This can help everyone quickly get on the same page and save you much time and many headaches.
