Government proposal writing isn’t rocket science, but it is important to know what’s required before you respond. Here’s everything you need to know to win government contracts.
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When writing proposals, developing key themes allows you to create a more cohesive and compelling proposal that speaks to the client. It can be a challenge to start on your own and that’s why we’re sharing the perfect inspiration to help you get started with proposal writing.
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When creating proposals, it’s critical to think about the competition. Read on to learn how to play the game and utilize ghosting techniques.
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B2B businesses today struggle to find the best ways to market to ideal clients. One technique that is gaining in popularity due to its effectiveness is Account-Based Marketing (ABM). Read on to learn more.
Building a proposal library is important to your organization and allows you to easily find content needed. Here are four types of proposal content that you may not have in your library now but should add.
Responding to RFPs allows your business to hit a new level. Before you start spending all of your time and resources responding to RFPs, take these steps to prepare and you’ll see better results.
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If you’re working in the B2B space, you likely have heard “Send us a proposal to review”. Not all businesses send proposals regularly, and it can be intimidating and overwhelming when you’re asked to do so. Learn steps you can take to best prepare your proposal.
Creating winning proposals is the top of every B2B companies’ list of goals. No matter your content development approach, if you’re ready to create proposals that customers want to read, then it’s time to start reviewing your content when you create your most high priority and strategic proposals.
The struggle for almost any company is how to get more customers. One method to reach more clients is to start running PPC search campaigns.
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With a little preparation and detailed note taking, you can use your sales calls to create tailored and compelling proposals for even the most skeptical clients. Maximize your meeting times with these tips for your next sales meeting.
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If you’re in the B2B space, you will have to submit a proposal as your company grows. Once you start pursuing larger opportunities, you will increasingly be expected to respond to competitive RFPs released by procurement committees. Read more to learn how your approach will evolve.
Before you start changing all of your marketing efforts, answer these five questions to know where to focus on altering your strategy.
Stop providing text heavy documents in your proposal submissions. When creating a proposal for a potential client, you will likely focus your attention on two main areas: pricing and content. Read more on how to highlight these key focuses and more.
By setting goals, you can then choose the best tactics to achieve those goals, and you can also create metrics to confirm those tactics are working. Read more to learn how we measure our goals and what you can implement today.
While many B2B companies rely on relationships and referrals to grow their client book, establishing a clear marketing strategy can provide extra reassurance. Strategy means utilizing the right tools. Read this to understand tools you can use in your business.
When submitting a proposal in response to an RFP, the biggest question everyone asks is “how do I know who else is bidding and what they’re proposing?” Read more to learn a few of our favorite tips for leveling the competition.
Once companies start marketing, the next challenge is how to improve your results. B2B companies tend to have longer buying cycles with higher-value sales. On the blog, we’re sharing how to improve your B2B marketing strategy with this one trick.
The top question for many companies when creating proposals is how to increase the win rate. Read this post to understand RFP win rates and how you can improve your chances at winning.
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If you’ve ever read a business proposal (or any business document), you’ve likely been greeted by a dry, no-nonsense document that you dreaded reading. When submitting a proposal to a potential client, the last emotion you want them to experience when looking at your proposal is dread.
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When researching for digital marketing advice, however, you will often encounter an overwhelming number of choices. To help you make the decision, we’re providing 8 myths about digital marketing for B2B companies that you can ignore today.
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