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By focusing on the Buyer’s Journey’s stages, B2B companies can overcome one of the biggest challenges they face: generating qualified leads. When you establish an approach to each stage of the Buyer’s Journey, you are able to speak directly to prospective clients’ pain points and build a relationship to solve them.
Read MoreWhen you start pursuing larger contracts, at some point you’ll be asked to respond to a formal competitive Request for Proposal (RFP) solicitation. Responding to RFPs can be a time consuming and frustrating process, but fortunately, there are easy steps to follow that can make the process more enjoyable and more successful.
Read MoreFor many small businesses, government contracts provide huge benefits. These contracts are typically for a longer term and have a high revenue potential. In fact, in 2018, more than $120 billion in prime federal government contracts was awarded to small businesses.
Read MoreWhether it’s your first time writing an executive summary or you want to make yours better, read this for tips on how to structure your summary and ways to increase the likelihood of it being read.
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